The Circle Alliance gathering, held on October 2, 2024, in Serpong, was a tremendous success. More than 30 principals and real estate office owners from the Serpong area attended the event, participating in discussions and knowledge-sharing sessions led by industry experts. This gathering marked a significant moment for property professionals to share experiences, expand their networks, and gain new insights into overcoming the challenges of the increasingly competitive property market.
The event was opened by Hendry Tamzel, founder of Circle Alliance, who shared his extensive experience of over 30 years in the real estate and brokerage industries, both domestically and internationally. Hendry has worked in countries such as the United States, Australia, Singapore, Taiwan, and China, where he observed and learned various real estate brokerage business models. Drawing from his global experience, Hendry has a vision to apply the most effective and suitable business model for the Indonesian market, where real estate brokers often struggle without the support of a strong network.
During the gathering, Hendry provided a comprehensive overview of the real estate brokerage landscape in Indonesia, highlighting the strategies needed to survive and thrive in this challenging industry. One of the key issues discussed was the fragmented nature of Indonesia’s brokerage market, where many brokers work independently or on a small scale, making it difficult for them to strengthen their bargaining power when negotiating with developers and mortgage banks.
Circle Alliance was introduced as the first multi-brand real estate brokerage alliance in Indonesia, aimed at uniting brokers from different brands into a stronger entity. Hendry explained that this alliance will grow organically, beginning with fostering close collaboration among its members. With a vision to create a collective strength that can collaborate with other sectors in the property industry—such as developers and financial institutions—Circle Alliance is expected to provide solutions to the challenges that brokers have long faced in Indonesia.
The #StrongerTogether motto embodies the spirit of this alliance, where every member can support and strengthen each other, whether it's in terms of increasing productivity, improving business efficiency, or expanding networking opportunities. During the gathering, participants also discussed how Circle Alliance could serve as a platform for sharing knowledge, business opportunities, and building a greater synergy for collective success.
This gathering was a significant first step for Circle Alliance, which is committed not only to strengthening the position of real estate brokers in Indonesia but also to bringing meaningful change in how brokers operate and grow in an increasingly competitive environment. With Hendry Tamzel’s globally informed yet locally relevant vision, Circle Alliance is ready to elevate its members to a higher and more competitive level of business.